16 Brands That Successfully Achieve Corporate Social Responsibility | Digital Marketing Institute (2023)

Corporate Social Responsibility (CSR) enables companies large and small to create positive change. This is where companies choose to do the right thing, not only for profitability, but also to earn customer trust.

The consumer feels that he is doing his part when he uses a product or service from a socially responsible company. The more socially responsible the company is, the more supportive its community and its consumers will be.

Corporate Social Responsibility Surveygain customer trustaddressing issues such as Earth Day, raising awareness, and promoting social change. While thousands of companies are contributing, the efforts of large global corporations have far-reaching results that can affect global issues from hunger and health to global warming and climate change.

Read on for examples of how some big brands are doing CSR successfully (along with a brand that reevaluated its CSR strategy after being criticized for having the wrong social impact).

Examples of corporate social responsibility in action

Corporate social responsibility takes many forms. Even the smallest business can make a difference in social change with a simple donation to a local charity. Some of the most common examples of CSR are:

• Reducing the carbon footprint
• improvement of labor policies
• Participation in fair trade
• Diversity, equity and inclusion
• world charitable donation
• Community and virtual volunteering
• Corporate policy for the benefit of the environment
• Socially and environmentally conscious investments

Millennials want to see more corporate social responsibility

byMillennials and Generation Z, socially responsible companies are even more important. They believe that companies should invest in improving society and seek solutions that contribute to these improvements.

Businesses need to share how they are trying to make a positive impact in the world so that the public can see their pro-social initiatives. Showing effort is key, so learning is importanthow to market to millennialsbecause those efforts will affect the decisions you make as consumers.

Millennials also like to get involved in initiatives like volunteering or donating. As more companies recognize the impact of their social and environmental awareness efforts on consumer perceptions, they are more likely to launch their own initiatives.

Changing trends in corporate social responsibility

The activism of Millennials, and indeed all generations, will also influence changes in CSR trends. You can expect companies to continue to speak out against workplace harassment and discrimination thanks to the #metoo movement. Diversity in the workplace will continue to expand to include people of all races, genders, cultures, disabilities, and sexual orientations.

Diversity in the workplace will continue to expand to include people of all races, genders, cultures, disabilities, and sexual orientations. Many brands are stepping up and showing their support for other major brands.Social problems in social networksto great effect

Businesses will also find their own voice to speak out against social injustice and political changes that will negatively impact the environment. Same guidelines tooPrivacy protection in an ever-changing environmentIt could become part of CSR trends as more and more data breaches threaten personal data.

In September 2022, Patagonia founder Yvon Chouinard set a new standard in green corporate governance.quit the companyand your future earnings to combat climate change.

"If we can expect a prosperous planet, let alone a prosperous business, in 50 years, we all need to do what we can with the resources at our disposal.– disse Chouinard."This is another way that we found to do our part."

brands do it right

1. Renewable innovation: Johnson & Johnson

An excellent example of frontline CSR is🇧🇷 They have been focused on reducing their impact on the planet for three decades. His initiatives range from harnessing power from the wind to providing clean water to communities around the world. The purchase of a private utility in the Texas Panhandle allowed the company to reduce pollution while providing a cost-effective, renewable alternative to electricity. The company continues to explore renewable energy options with the goal of meeting 100% of its energy needs from renewable sources.until 2025.

2. Social issues: Google

Google is not only trusted for its green initiatives, but also for its opennessDirector general, Sundar Pichai🇧🇷 Opposes social issues, including President Donald Trump's anti-Muslim comments. Google also received the highest CSR score of 2018 from the Reputation Institute, in part due to the use of its data centers.50% less energy than others in the world🇧🇷 They have also committed over a billion dollars to renewable energy projects and allow other companies to reduce their environmental impact through services like Gmail.

3. Sustainability: Coca-Cola

As a brand, Coca-Cola places great importance on sustainability. The main areas are climate, packaging and agriculture, as well as water management and product quality. Its message is "A world without waste", with the aim of collecting and recycling each bottle, making its containers 100% recyclable and returning all the water used in the preparation of its drinks to the environment, to guarantee water safety. They aim to reduce their carbon footprint by 203025%.

In 2021, Coca-Cola launched its first beverage bottle made from 100% plant-based plastic.“Our goal is to develop sustainable solutions for the entire industry. We want other companies to join us and move forward together. We don't see renewable or recycled content as areas where we're looking for a competitive advantage.”sage Dana Breed, Global Director of R&D, Packaging and Sustainability, The Coca-Cola Company.

4. Carbon neutrality and fair wages: Ford Motor Company

Ford has big plans in the field of CSR. Its mission is to "build a better world where everyone can move freely and pursue their dreams." Increased investment in electrification to $22 billion (from an original estimate11 Sr. $) and strive to drive their vehicles without CO2 emissions2050.

"We are committed to being carbon neutral," said Bob Holycross, Ford's vice president, chief sustainability, environment and safety officer. "It's the right thing to do for our customers, the planet and Ford. Today, 95 percent of our CO2 emissions come from our vehicles, operations and suppliers, and we address all three areas with urgency and optimism."

Interestingly, the company is also focused on pay equity. They conduct a diversity, equity and inclusion audit while introducing a global pay rate (including gender) to create a level playing field for all employees.

5 and 6 Workers' Rights: Netflix and Spotify

From a social standpoint, companies like Netflix and Spotify offer benefits to support their employees and family members.

Netflix offers52 weeks of paid parental leavefor the biological and non-biological father (including adoptive children). This can be done at any time, either in the child's first year or at another time that suits her needs. That compares with an 18-week average at other big tech companies.

Spotify offers a similar program but for a shorter 24-week paid license. The Company believes that the launch of this initiative will allow:Increase in external applicationswho never gave up.

When it comes to social causes, Netflix and Spotify use their social media platforms to show support for movements like Pride Month, environmental sustainability, and Black Lives Matter. Netflix is ​​an example of segmentation and participation of minority and niche audiencessmart social media.

7. Access to Health: Pfizer

When disaster strikes, emergency medical assistance is critical. To help in these circumstances, Pfizer is taking a three-pronged approach; Product donations, concessions and access solutions.

After Hurricane Matthew and the global refugee crisis in Europe and the Middle East, donations helped countries like Haiti. This money is provided in cooperation with NGOs to reach as many people as possible.

During theThe covid-19 pandemic, through its Global Medical Grants program, provided by Pfizer5 million dollarsto improve the detection, diagnosis, treatment and management of patients. In addition, grants have been made available to clinics, medical centers, and hospitals to improve the management and outcomes of patients with COVID-19.

In 2022, Pfizer was recognized as one of the World's Most Ethical Companiesetosfera.

8. Philanthropic Contributions: Wells Fargo

Wells Fargo donates up to 1.5% of its sales to charitable causes each year to more than 14,500 nonprofit organizations through philanthropy, including food banks and incubators (plant science and renewable energy) to speed up time marketing in the market of emerging companies.

The company made a donation in response to the COVID-19 pandemic$6.25 millionto support a national and global response. This includes $1 million for the CDC Foundation, $250,000 for the International Medical Corps in 30 countries, and $5 million for local efforts to address community needs.

9. Base camps: TOMS

TOMS's mission is to donate one pair of shoes for every pair sold and this has resulted in a donation of over $100.million pairs of shoesto children in need. These profits were used to help the visually impaired by providing glasses and medical treatment, providing "safe" drinking water, and opening businesses in developing countries to create jobs.

Then the company went bankruptNGO ReviewsTo create a dependency on free shoes and collapse the local shoe industry, TOMS reassessed its strategy. Instead of focusing on free shoes, the company now donates a third of its profits to grassroots campaigns. This includes the COVID-19 Giving Fund and racial justice campaigns like Black Lives Matter.

„We learned that providing shoes, vision, and clean water for a decade was an incredible start, the right start, for meaningful change. But the decision to award Impact Grants will allow our community to do even more. Instead of giving away shoes, we give away 1⁄3 of our profits. In other words, $1 for every $3 we make, which is the most a company can give while keeping the lights on.” - TOMS Impact Report 2019-2020.

10. Neutral climate: Bosch

Bosch has set ambitious goals to protect the environment in order to reduce the ecological footprint through climate protection measures, water consumption and the circular economy.

It seems that this ambition has paid off and paved the way for other global companies like400of their locations are now climate neutral. The company now aims to reduce both upstream (purchased goods and services) and downstream (product use) emissions by 15% by 2030.

"Having achieved our initial targets for Scopes 1 and 2, we are now approaching Scope 3 emissions with the same rigor, setting specific targets and milestones for years to come."Torsten Kallweit, Head of EHS and Sustainability

11. Clean Tech: GE

It's been more than a decade since General Electric launched Ecomagination, its renewable energy business strategy with a mission to double the deployment of clean technologies and generate $20 billion in sales of green products.

as part of your"Ecomagination-Challenge"Launched last year, GE awarded five people $100,000 each to develop its innovations, such as an inflatable wind turbine, a smart water meter, cyber-secure network infrastructure, and fault and short circuit technology.

12. Diversity and inclusion in the workplace: Starbucks

Looking at the scenery, Starbucks wanteddiversify your workforceand provide opportunities for specific cohorts. agreed to rent25,000 US military veteransand spouses by 2025 as part of their socially responsible efforts. The company hit that mark six years ahead of schedule and is now hiring5.000Veterans and military spouses each year.

To crack down on racial and social justice, Starbucks announced atutoring programConnecting Black, Indigenous and Color (BIPOC) with senior leaders and investing in partnerships. The chain is also aiming for BIPOC to be 30% corporate and 40% retail and manufacturing by 2025.

File:"Digital Accessibility: What Marketers Need to Know"to find out how to make your marketing activities more accessible.

13. Sustentabilidade: New Belgium Brewing Company

Wholly owned by its employees through a share plan, this brewery is committed to sustainability. The Fort Collins, Colorado brewery generates its electricity from solar panels and wastewater, and is aiming to make all of its beer carbon neutral so far.2030🇧🇷 He also donates $1 from every barrel sold to support his initiatives, values, and philanthropic goals. According to Katie Wallace, Director of CSR, "For us, social and environmental well-being are closely intertwined."

14. Local Communities: The Walt Disney Company

Disney is committed to reducing its carbon footprint in itsMemoria RSC 2020with goals of zero net greenhouse gas emissions, zero waste and a commitment to conserve water. They actively enforce strict international labor standards to protect the safety and rights of their employees.

They are also active in the community and encourage employees to do the same. As its parks closed due to the COVID-19 pandemic, Disney has focused its CSR efforts on local communities. They provided $27 million in donations of food and PPE from closed parks and factories, and encouraged employees to participate in virtual volunteer services.

15. Packaging: LEGO

Lego will invest400 million dollarsover the next three years with a focus on accelerating its sustainability efforts. His main focus asmodern supermarketis to phase out single-use plastic packaging for their bricks, with all packaging being sustainable by 2025. Starting in 2021, they will be testing paper bags in boxes in partnership with the Forest Stewardship Council. They also invest in more sustainable products that generate zero waste and are carbon neutral.

Niels B. Christiansen, CEO of The LEGO Group, said: “We must not lose sight of the fundamental challenges facing future generations. It is critical that we take urgent action now to care for the planet and future generations. As a company that values ​​children as our role models, we are inspired by the millions of children demanding more urgent action on climate change."

sixteen. . Social Media and Journalism: The Washington Post

In the wake of fake news, the media is increasingsocial networkslike TikTok to reach new audiences and combat misinformation on topics like the US election and the coronavirus.

The Washington Post is one example of a news brand successfully using TikTok. His motto is "We are a newspaper" and his TikTok profile has already done it1 millionFollowers (and growing). your goal? Attract new readers and build trust with short videos and viral content.

According to Dave Jorgensen, the Post's social media guru, theThe rapid rise of TikTokit is because the platform has increased the trust between the newspaper and its followers. He believes that TikTok is journalism in every way. 🇧🇷Virtually every other TikTok contains news and with that we deliver news to users. That's journalism: responsibly delivering news the way you're capable of it.”

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(page updated November 2022)

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